Coming Soon!

Data Behaving Badly confronts the uncomfortable reality that whilst data may be everywhere, truth is not. Through a series of vivid real‑world stories, the book reveals how both flawed data and perfectly accurate data can mislead, distort decisions, and trigger serious consequences when stripped of context or misunderstood.

This book explores not just data quality, but the deeper question of whether information can be trusted, interpreted correctly, and used responsibly. From bias and noise to misinterpretation and missing context, it shows how data’s reliability is shaped as much by human judgment as by technical accuracy.